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Trappey, Randolph J. - Brand Choice, e-bok

Brand Choice

Trappey, Randolph J.


Learning How Linkage Advertising and Prior Experience Affect Customer Behaviour
Randolph J. Trappey, Arch G. Woodside
7. The Role of Human Cognitive Ability (g) in Consumers’ Automatic and Strategic Processing of Brands
Randolph J. Trappey, Arch G. Woodside

Duggan, Kris - Business Gamification For Dummies, e-bok

Business Gamification For Dummies

Duggan, Kris


The easy way to grasp and use gamification concepts in business
Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and

Bellemare, Jocelyn - Managing Complexity, e-bok

Managing Complexity

Bellemare, Jocelyn


Does the Size of a Fashion Model on a Retailer’s Website Impact the Customer Perceived Attractiveness of the Model and Purchase Intention? The Role of Gender, Body Satisfaction and Congruence
Anik St-Onge, Aurelie Merles, Florian Pichonneau, Sylvain Sénécal