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Negen, Bob - Marketing Your Retail Store in the Internet Age, e-bok

Marketing Your Retail Store in the Internet Age

Negen, Bob


If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great

Petruzzellis, Luca - Rediscovering the Essentiality of Marketing, e-bok

Rediscovering the Essentiality of Marketing

Petruzzellis, Luca


Compensatory Advice Giving: How Experiencing a Need for Control Makes You Advise More
Alessandro M. Peluso, Andrea Bonezzi, Matteo Angelis, Derek D. Rucker
17. The Differential Influence of Advice and Opinions on Word-of-Mouth Recipients’ Behavior

Kandampully, Jay - Service Management, e-bok

Service Management

Kandampully, Jay


A Framework for Applying Customer Insight and Context to the Development of a Shopping Experience Strategy
James G. Barnes, Jordan W. Wright
5. Why Loyalty Matters in Retailing
Timothy L. Keiningham, Lerzan Aksoy, Luke Williams, Alexander Buoye
6. Strategic