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Zurawicki, Leon - Neuromarketing, e-bok

Neuromarketing

Zurawicki, Leon

109,95€

Table of contents
1. Exploring the Brain
Leon Zurawicki
2. Consumption as Feelings
Leon Zurawicki
3. Neural Underpinnings of Risk Handling, Developing Preference and Choosing
Leon Zurawicki
4. Neural Bases for Segmentation and…

Nermend, Kesra - Neuroeconomic and Behavioral Aspects of Decision Making, e-bok

Neuroeconomic and Behavioral Aspects of Decision Making

Nermend, Kesra

177,30€

Table of contents
Part I. Theoretical Basis of Decision Making: Interdisciplinary Approach
1. Neurobiology of Decision Making: Methodology in Decision-Making Research. Neuroanatomical and Neurobiochemical Fundamentals
Andrzej Potemkowski
2. Psychological Determinants of Decision Making
Ernest Tyburski
3.