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Altmeppen, Klaus-Dieter - Value-Oriented Media Management, e-bok

Value-Oriented Media Management

Altmeppen, Klaus-Dieter

136,40€

Value-Oriented Media Management: What, Why, and What for? An Introduction to This Volume
Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost Loon
Part I. Theories, Concepts, and Findings in Value-Oriented Media Management
2. Examining Media

Khan, Gohar F. - Social Media for Government, e-bok

Social Media for Government

Khan, Gohar F.

136,40€

Table of contents
1. Introduction to Social Media
Gohar F. Khan
2. Social-Media-Based Government
Gohar F. Khan
3. Enabling a Sharing and Participatory Government
Gohar F. Khan
4. Enabling a Collaborative Government
Gohar F. Khan
5. Enabling an Open Government
Gohar F. Khan
6. Social

Einav, Gali - Transitioned Media, e-bok

Transitioned Media

Einav, Gali

98,95€

The Evolution of Cross-Platform Media Use in the United States: Insights from Consumer Research and NBC Universal’s “Olympic Research Lab”
Horst Stipp
5. We Interrupt this Program … The Cosmic Change in the “News Business”
Jeff Gralnick
6.

Hurn, Brian J. - Cross-Cultural Communication, e-bok

Cross-Cultural Communication

Hurn, Brian J.

110,35€

Table of contents
1. What is Cross-Cultural Communication?
Brian J. Hurn, Barry Tomalin
2. Key Thinkers in Cross-Cultural Communication (1)
Brian J. Hurn, Barry Tomalin
3. Key Thinkers in Cross-Cultural Communication (2)
Brian J. Hurn, Barry Tomalin
4. The International Use of English
Brian J.

Bache, Heinz-Michael - Alles, was Sie über Media wissen wollen, e-bok

Alles, was Sie über Media wissen wollen

Bache, Heinz-Michael

26,35€

Table of contents
1. Executive Summary: Wo liegt das Problem?
Matthias Süßlin, Heinz-Michael Bache, Kim Sen-Gupta
2. Die Rollen und ihre Darsteller
Matthias Süßlin, Heinz-Michael Bache, Kim Sen-Gupta
3. Die Spur des Geldes
Matthias…

Diehl, Sandra - Handbook of Integrated CSR Communication, e-bok

Handbook of Integrated CSR Communication

Diehl, Sandra

231,85€

Investigating Internal CSR Communication: Building a Theoretical Framework
Sigrid Bekmeier-Feuerhahn, Paula Maria Bögel, Carina Koch
7. Organizing CSR Communication: Challenges for Integrated CSR Communication