Logga in

Sök "Classical Music"

Petruzzellis, Luca - Rediscovering the Essentiality of Marketing, e-bok

Rediscovering the Essentiality of Marketing

Petruzzellis, Luca

231,85€

Table of contents
Part I. Advertising Communication
1. The Role of Anger in the Context of Consumer Reactions to Advertising Incongruity
Silke Bambauer-Sachse, Priska Heinzle
2. Cross-Language Comparison of the Persuasive Effects of Typeface Shapes: A Conceptual Framework
Yi-Fen Liu, I-Ling Ling, Jacob Y.