Weber, Larry
22,00€
Praise for Marketing to the Social Web
"Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to…
Weber, Larry
22,00€
An updated and expanded Second Edition of the popular guide to social media for the business community
Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social…
Weber, Larry
22,00€
An updated and expanded Second Edition of the popular guide to social media for the business community
Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social…
Strauss, Ralf
46,20€
Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers,…
Jones, Bradley L.
22,00€
Web 2.0 may be an elusive concept, but one thing is certain: using the Web as merely a means of retrieving and displaying information is history. Todays Web is immediate, interactive, innovative. It is user-controlled…
McDonald, Malcolm
53,70€
…The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands–on guide to implementing every…
Hiam, Alexander
25,40€
The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of …
Hiam, Alexander
25,40€
The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of …
Walsh, Gianfranco
66,75€
…Die Marketingrevolution in Zeiten von Web 2.0 – Herausforderungen und Chancen für ein neues beziehungsaktives Kundenmanagement
Gunnar Bender
11. Internet Marketing im Web 2.0 am…
Gunelius, Susan
22,00€
Get the whole picture and learn to create a successful online content marketing program
Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online…
