Bratton, Susan
26,40€
Updated with 100 pages of new content, this edition is better than ever
In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing,…
Collier, Marsha
23,75€
Capture customers and sales with social media commerce
Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient…
Smith, Nick
26,30€
How do organizations manage social media effectively?
Every organization wants to implement social media, but it is difficult…
Safko, Lon
26,40€
The go-to guide to social media skills, now in an updated and revised Third Edition
The Social Media Bible is comprehensive 700-plus page social media resource that will teach…
Cario, Jennifer Evans
28,25€
Develop and implement a Pinterest marketing strategy with this step-by-step guide
Pinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and…
Kanter, Beth
35,20€
The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web
101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can…
Barlow, Mike
Från 42,35€
An actionable framework for developing and executing successful social media strategies supporting collaboration, teamwork and communication in modern corporations
Using straightforward language, this book offers real-world stories and revealing anecdotes…
Krey, Nina
177,30€
…Content Analysis in Marketing Strategy: Applications of Hart’s Theory of Word Choice and Verbal Tone: An Abstract
Emily Treen, Christine Pitt
10. Green Logistics Competency: A Resource Hierarchy View of Supply Chain Sustainability
Frank G. Adams, Colin…
Flynn, Nancy
Från 51,80€
The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media…
McDonald, Malcolm
53,70€
…The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands–on guide to implementing…
