Sharp, Seena
35,20€
A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speaker
In Competitive Intelligence Advantage, Seena Sharp, founder of one of the first Competitive…
Rajagopal
122,65€
Table of contents
Section I. Analyzing Market Chaos
1. Chaos in Markets
Rajagopal
2. Reasoned Action and Planned Behavior
Rajagopal
3. Managing Market Shifts
Rajagopal
Section II. Building Global-Local Marketing Effects
4. Market Trend Analysis
Rajagopal
5. Consumer Value Management…
Parniangtong, Sathit
95,45€
Table of contents
1. Gaining Sustainable Competitive Advantage
Sathit Parniangtong
2. Strategy: Roadmap for Market Leadership
Sathit Parniangtong
3. Problem-Solving Approach to Business Strategy
Sathit Parniangtong
4. Customer-Centric Thinking
Sathit Parniangtong
5. Formulating Customer-Driven…
Kubacki, Krzysztof
136,40€
…Mechanical Observation Research in Social Marketing and Beyond
Svetlana Bogomolova
9. Social Marketing Research and Cognitive Neuroscience
Ross Gordon, Joseph Ciorciari
10.…
Theobald, Axel
30,95€
…Einfluss von Mobile Research auf Online Communities und Mystery-Forschung
Thomas Starsetzki, Tillmann Faber, Sebastian Schmidt
10. Mobile Ethnographie in der qualitativen Markt- und Konsumforschung
Kay-Volker Koschel
11. Markt- und Sozialforschung mit…
Erickson, G. Scott
116,50€
Table of contents
1. Setting the Stage
G. Scott Erickson, Helen N. Rothberg
2. SPF Review: Our Journey
G. Scott Erickson, Helen N. Rothberg
3. Preparing for Launch
G. Scott Erickson, Helen N. Rothberg
4. SPF 45: From the Top
Dietrich, Timo
136,40€
…Segmentation in Social Marketing: Why We Should Do It More Often that We Currently Do
Krzysztof Kubacki, Timo Dietrich, Sharyn Rundle-Thiele
Part I. Segmentation in Social Marketing
2. An Umbrella Review of the Use of Segmentation in Social Marketing Interventions…
Freytag, Per Vagn
163,65€
…Research Models and Processes
2. Understanding the Process of Empirical Business Studies: The Influence of Methodological Approaches
Anne-Mette Sonne, Mads Bruun Ingstrup, Anders Peder Hansen
3. Theory Building: Using Abductive Search Strategies
Kristian…
Kochhan, Christoph
45,85€
…Verlage und ihre Zielgruppen: Potenzial von Ambient-Marketing für Printmedien
Christoph Kochhan, Annkathrin Reiter, Holger Schunk
5. Fazit
Christoph Kochhan, Annkathrin Reiter, Holger Schunk
Florès, Laurent
36,80€
…Definitions of and actors involved in digital marketing’s return on investment
Laurent Florès
2. The digital market and the main objectives of digital marketing
Laurent Florès
Part 2. From the design to the…
