New Media and Chinese Society

Part I. Development of the New Media Industry in China

1. Media Evolution from the Perspective of Scientific and Technological Development
Manli Cheng, Xiaohang Zhao

2. New Media, Market Competition, and Media Diversity: An Examination of Taiwan’s Terrestrial TV Market from 1986 to 2002
Shu-Chu Sarrina Li, Yi-Ching Liu, Chen-Yi Lee

3. Blue or Red Sea? An Analysis of Chinese Mobile Radio Industry
Laihui Yu, Mengfei Luan, Siyu Wang

Part II. New Media and the Chinese Society

4. Social Media Use, Political Efficacy, and Political Participation in China: The Moderating Role of Need for Orientation
Lu Wei, Lu Zhao

5. Intermittent Use of Social Media: Facebook and Weibo Use, Their Predictors and Social and Political Implications
Yinjiao Ye, Mingxin Zhang

6. New Media’s Impact on China from a Culture Perspective
Yi Xu, Weimin Zhang

7. An Analysis of Moral Coercion in the Context of Media Socialization
Peiren Shao, Yujun Wang

8. The Changes and Deviations of Political Discourse Employed in Government Communication in the Internet Age
Xiaohong Wang

9. Challenges to China’s Diplomacy in the Context of New Media
Xiaomeng Song, Min Zhou

Part III. Social Media Usage in Everyday Life

10. Digital Photography and Memory Practice in Contemporary Chinese Families
Rui Yang, Yiqing Hu

11. WeChat and Distant Family Intergenerational Communication in China: A Study of Online Content Sharing on WeChat
Baohua Zhou, Shihui Gui

12. A Study on Chinese Mobile Internet Users’ Continuance Intention of Online Brand Community
Yuanbing Deng

Part IV. Content Production and Consumption in the New Media Era

13. To Stick or to Switch: Understanding Social Reading Apps Continuance by Evidence Collected from Chinese College Students
Wu Li, Xingxing Wu, Anhui Wang

14. Shaping Music Consumption in China’s New Media Era: Use, Exchange, and Identity
Mengyu Luo

15. To Collaborate or Not? A Study of Motivations for Collaborative Knowledge Production in Cyberspace
Jia He, Le Wang

16. A Study on the Effectiveness of We-Media as a Platform for Intercultural Communication
Yanran Sun, Fei Jiang

Nyckelord: Cultural and Media Studies, Social Media, Media Sociology, Political Communication, Asian Culture