Fashion & Music

1. An Introductory Viewpoint to Fashion and Music
Jochen Strähle

2. Fashion and Music: A Literature Review
Jochen Strähle, Anna-Christina Kriegel

3. Music as Key-Influencer of Fashion Trends
Jochen Strähle, Jennifer Rödel

4. Case Study: Grunge Music and Grunge Style
Jochen Strähle, Noemi Jahne-Warrior

5. In-Store Music in Fashion Stores
Jochen Strähle, Ronja Hohls

6. Music in Fashion Communication
Jochen Strähle, Mara Keibel

7. Co-design and Endorsement
Jochen Strähle, Gabriele Strobl

8. Creating Differentiation by Style
Jochen Strähle, Patricia Dürr

9. Merchandising in the Music Business
Jochen Strähle, Charline Susan Jackson

10. Case Study: EMP
Jochen Strähle, Myriam Töpfer

11. How Digital Changed the Music Industry
Jochen Strähle, Lukas Köhneke

12. Crowdfunding: Learnings from the Music Business
Jochen Strähle, Franziska Lang

13. Case Study: Marillion
Jochen Strähle, Lena Bulling

Nyckelord: Business and Management, Consumer Behavior, Music, Sociology of Culture, Branding