Japanese Language and Soft Power in Asia

1. Introduction: Why Language Matters in Soft Power
Kayoko Hashimoto

Part I. Cool Japan and Japan’s Soft Power

2. Cool Japan Versus the China Threat: Does Japan’s Popular Culture Success Mean More Soft Power?
Gerry Groot

3. Cool Japan and Japanese Language: Why Does Japan Need “Japan Fans”?
Kayoko Hashimoto

Part II. Japanese Language and the Historical Construction of Asia

4. Japanese Language Education in the Greater East Asia Co-prosperity Sphere and the Kokuji Mondai (National Script Problem)
Astghik Hovhannisyan

5. Media and Cultural Policy and Japanese Language Education in Japanese-Occupied Singapore, 1942–1945
Masakazu Matsuoka

Part III. Japanese Language Teaching in Asia

6. Japanese Language for Trainee Nurses from Asia: The EPA Scheme as a Missed Opportunity
Rika Kusunoki

7. The Roles of Native Japanese Speaker Teachers in Japanese Language Programmes at High Schools in South Korea, Indonesia and Thailand
Kaoru Kadowaki

8. Japanese Pop Culture as a Motivating Factor for Japanese Language Learners in Qatar
Aiko Nemoto

Part IV. Japanese Language and Learners’ Empowerment

9. Japanese Language in the Wake of Hong Kong’s Umbrella Movement: Is It a Form of Soft Power?
Kazuyuki Nomura, Takako Mochizuki

10. Accessing the Soft Power of Japanese Language in Australia: Young Korean Migrants Studying Japanese as a Foreign Language
Esther Lovely

Nyckelord: Linguistics, Language Policy and Planning, Asian Culture, Asian Languages, International Relations