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Feng, Wei

Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo

Feng, Wei - Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo, e-bok

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ISBN: 9789811044694
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Table of contents

1. Introduction
Wei Feng

2. Literature Review
Wei Feng

3. Theoretical Framework and Research Methods
Wei Feng

4. Heterogeneous Corporate Identities of Banks on Sina Weibo
Wei Feng

5. Framing Who We Are: Impression Management Strategies of Corporate Identity Construction on the Sina Weibo
Wei Feng

6. Followers’ Co-constructing Banks’ Corporate Identity on Weibo
Wei Feng

7. Cross-Bank Variations in Corporate Identity Construction
Wei Feng

8. Conclusion
Wei Feng

Nyckelord: Linguistics, Sociolinguistics, Discourse Analysis, Media and Communication

Författare
Utgivare
Springer
Utgivningsår
2017
Språk
en
Utgåva
1
Kategori
Språk
Format
E-bok
eISBN (PDF)
9789811044694
Tryckt ISBN
978-981-10-4468-7

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