Parniangtong, Sathit
Competitive Advantage of Customer Centricity
1. Gaining Sustainable Competitive Advantage
Sathit Parniangtong
2. Strategy: Roadmap for Market Leadership
Sathit Parniangtong
3. Problem-Solving Approach to Business Strategy
Sathit Parniangtong
4. Customer-Centric Thinking
Sathit Parniangtong
5. Formulating Customer-Driven Strategy
Sathit Parniangtong
6. Customer Centricity—A Marketing Perspective
Sathit Parniangtong
7. The Change Journey Toward Customer Centricity
Sathit Parniangtong
8. Using Collaboration to Create Added-Value for End Customers
Sathit Parniangtong
9. Gaining the Edge Through Product-Delivery Services
Sathit Parniangtong
10. Embracing Customers’ Diverse Needs
Sathit Parniangtong
Nyckelord: Business and Management, Customer Relationship Management, Business Strategy/Leadership, Market Research/Competitive Intelligence
- Författare
- Parniangtong, Sathit
- Utgivare
- Springer
- Utgivningsår
- 2017
- Språk
- en
- Utgåva
- 1
- Serie
- Management for Professionals
- Sidantal
- 15 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9789811044427
- Tryckt ISBN
- 978-981-10-4441-0