Lohith, C.P.
Strategic Marketing and Innovation for Indian MSMEs
1. Introduction to MSMEs
R. Srinivasan, C. P. Lohith
2. MSMEs-Innovation
R. Srinivasan, C. P. Lohith
3. MSMEs-Strategic Marketing
R. Srinivasan, C. P. Lohith
4. MSMEs-Addressing Issues
R. Srinivasan, C. P. Lohith
5. Research Design
R. Srinivasan, C. P. Lohith
6. Pilot Study—Assessment of Validity and Reliability
R. Srinivasan, C. P. Lohith
7. Main Study—Data Reduction and Confirmatory Factor Analysis
R. Srinivasan, C. P. Lohith
8. Main Study—Data Preparation and Preliminary Data Analysis
R. Srinivasan, C. P. Lohith
9. Main Study—Detailed Statistical Analysis by Multiple Regression
R. Srinivasan, C. P. Lohith
10. Results and Discussion
R. Srinivasan, C. P. Lohith
Nyckelord: Business and Management, Innovation/Technology Management, Market Research/Competitive Intelligence, Development Economics, Development Policy
- Författare
- Lohith, C.P.
- Srinivasan, R.
- Utgivare
- Springer
- Utgivningsår
- 2017
- Språk
- en
- Utgåva
- 1
- Serie
- India Studies in Business and Economics
- Sidantal
- 13 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9789811035906
- Tryckt ISBN
- 978-981-10-3589-0
