Advanced Business Analytics

1. Introduction and Overview
Saumitra N. Bhaduri, David Fogarty

2. Severity of Dormancy Model (SDM): Reckoning the Customers Before They Quiescent
Saumitra N. Bhaduri, David Fogarty

3. Double Hurdle Model: Not if, but When Will Customer Attrite?
Saumitra N. Bhaduri, David Fogarty

4. Optimizing the Media Mix—Evaluating the Impact of Advertisement Expenditures of Different Media
Saumitra N. Bhaduri, David Fogarty

5. Strategic Retail Marketing Using DGP-Based Models
Saumitra N. Bhaduri, David Fogarty

6. Mitigating Sample Selection Bias Through Customer Relationship Management
Saumitra N. Bhaduri, David Fogarty

7. Enabling Incremental Gains Through Customized Price Optimization
Saumitra N. Bhaduri, David Fogarty

8. Customer Relationship Management (CRM) to Avoid Cannibalization: Analysis Through Spend Intensity Model
Saumitra N. Bhaduri, David Fogarty

9. Estimating Price Elasticity with Sparse Data: A Bayesian Approach
Saumitra N. Bhaduri, David Fogarty

10. New Methods in Ant Colony Optimization Using Multiple Foraging Approach to Increase Stability
Saumitra N. Bhaduri, David Fogarty

11. Customer Lifecycle Value—Past, Present, and Future
Saumitra N. Bhaduri, David Fogarty

Nyckelord: Business and Management, Business Process Management, Econometrics, Operations Research, Management Science, Business Strategy/Leadership, Statistics for Business/Economics/Mathematical Finance/Insurance