Henriksson, Robert
What's there in it for me?: Identifying customer benefits and utilizing the knowledge of customer benefits in marketing and selling
This was the starting point for my study. And I’m happy to share the results of my work with you now. I have considered both the B2C and B2B environment in the results. Consumers and companies experience the same benefits, but there can be a difference in the sources of the benefits, and there can also be different emphasis of the benefits. In B2B selling you need to take a note of all the various needs of the actors in the supply chain besides the needs of the end customer.
- Författare
- Henriksson, Robert
- Utgivare
- Books on Demand
- Utgivningsår
- 2014
- Språk
- en
- Utgåva
- 1
- Sidantal
- 52 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (ePUB)
- 9789522862952
- Tryckt ISBN
- 9789522866233