Revised to align with EFQM 2013, with addition of EFQM Scoring Summary Sheet and links to related books. Available in printed form and as an e-book, in English and Finnish.
A workbook that provides an insight into mass-customisation of products and the importance of controllable operations for competitiveness. The book explains what mass–customisation and modularisation is.
It shows, through a comprehensive case study, how an organisation can assess its own product management practices, identify development needs and objectives and launch and manage a mass–customisation development program.
The book applies the EFQM, Baldrige or BEF framework.
“The book is well suited for organisations that are already quite far advanced but especially for those that are only just beginning to confront these issues. The book is very applicable for learning about product management and for self-assessment." Kimmo Vesamäki, Product Line Manager, Crushers, Metso Minerals Oy.
Nyckelord: business management, organizational management, strategic management, product planning, product development, commercialization, customer needs, product management, competition, product modules, modulazion, segmentation, product policy, technology management, financial management, customer satisfaction, employee satisfaction, financial results, the self-assessment, excellence model, efqm, european quality award model, quality management, quality management, process management, product development, service development, business processes, marketing, management system, information and knowledge, products, services, customer relations, development, development management, continuous improvement, change management, leadership development, competitiveness, measuring