Food Consumer Science

1. Introduction
Dominique Barjolle, Jure Pohar

2. Theories of Food Choice
Matthew Gorton, Dominique Barjolle

3. Quantitative Surveys of Food Consumption and Motives: The Food Choice Questionnaire (FCQ)
Jasna Milošević Đorđević, Iris Žeželj

4. Segmenting Consumers Using Cluster Analysis: An Application to Food Motivations in the Western Balkan Countries
Matthew Gorton, Mitchell Ness, John White

5. Exploring an Emerging Market through Focus Groups and Expert Interviews: Health Claim Products in the Western Balkans
Žaklina Stojanović, Galjina Ognjanov, Igor Spiroski, Martine Zaouche-Laniau

6. Assessing Fruit Perception Using Focus Groups
Siet J. Sijtsema, Karin L. Zimmermann, Miljan Cvetković, Cristina Mora, Martine Zaouche-Laniau

7. Harnessing Expert Opinion: Trends and Challenges on the Balkan Organic Market, Based on a Delphi Approach
Natasa Renko, Ružica Butigan, Sanda Renko, Ante Vuletić, Burkhard Schaer, Martine Zaouche-Laniau

8. Utilising Conjoint Analysis: Understanding Consumer Preferences for Traditional Food
Corinne Amblard, Elise Prugnard, Georges Giraud, Cristina Mora

9. Conclusions
Dominique Barjolle, Pascal Bernardoni, Jasna Milošević Đorđević, Goran Zivkov, Dragana Tar, Boban Mugoša

Nyckelord: Environment, Environmental Management, Methodology of the Social Sciences, Market Research, Marketing, Personality and Social Psychology, Public Health