The Reinvention of Distinction

1. Introduction: Who Are the Urban Middle Class in Vietnam?
Danièle Bélanger, Lisa B. Welch Drummond, Nguyen-Marshall

2. Advertising, Modernity, and Consumer Culture in Colonial Vietnam
George Dutton

3. Cuisine and Social Status Among Urban Vietnamese, 1888–1926
Erica J. Peters

4. The Associational Life of the Vietnamese Middle Class in Saigon (1950s–1970s)
Nguyen-Marshall

5. Middle Class Landscapes in a Transforming City: Hanoi in the 21st Century
Lisa B. Welch Drummond

6. Finances, Family, Fashion, Fitness, and … Freedom? The Changing Lives of Urban Middle-Class Vietnamese Women
Ann Marie Leshkowich

7. Exhibiting Middle Classness: The Social Status of Artists in Hanoi
Nora A. Taylor

8. Banking on the Middle Class in Ho Chi Minh City
Allison Truitt

9. When the Đại Gia (Urban Rich) Go to the Countryside: Impacts of the Urban-Fuelled Rural Land Market in the Uplands
To Xuan Phuc

10. Afterword: Consumption and Middle-Class Subjectivity in Vietnam
Elizabeth F. Vann

Nyckelord: Social Sciences, Human Geography, Urbanism, Cities, Countries, Regions, Anthropology