Gibbert, Michael
Strategic Management in the Knowledge Economy: New Approaches and Business Applications
Due to the dramatic shifts in the knowledge economy, this book provides a significant departure from traditional strategic management concepts and practice. Designed for both advanced students and business managers, it presents a unique combination of new strategic management theory, carefully selected strategic management articles by prominent scholars such as Gary Hamel, Michael Porter, Peter Senge, and real-world case studies.
On top of this, the authors link powerful new benchmarks in strategic management thinking, including the concepts of Socio-Cultural Network Dynamics, Systemic Scorecards, and Customer Knowledge Management with practical business challenges and solutions of blue-chip companies with a superior performance (Lafite-Rothschild, Who's Who, Holcim, BRL Hardy, Kuoni BTI, Deutsche Bank, Unisys, Novartis).
Nyckelord: BUSINESS & ECONOMICS / Management BUS041000
- Författare
- Gibbert, Michael
- Leibold, Marius
- Probst, Gilbert J. B.
- Utgivare
- John Wiley and Sons, Inc.
- Utgivningsår
- 2007
- Språk
- en
- Utgåva
- 2
- Sidantal
- 356 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9783895786105
- Tryckt ISBN
- 9783895782572