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Foscht, Thomas

European Retail Research

Foscht, Thomas - European Retail Research, e-bok

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ISBN: 9783834971449
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Table of contents

1. Several Aspects of Psychological Pricing: Empirical Evidence from some Austrian Retailers
Udo Wagner, Jutatip Jamsawang

2. The Application of the Convenience Concept to the Retail Format Vending
Friederike Hehle, Peter Schnedlitz

3. Standardization of Front-end Offers and Back-end Processes of International Store Retailers
Bernhard Swoboda, Stefan Elsner

4. Creating, developing and managing the dimensions of the own brand: A study of UK fashion retailing
Julie McColl, Christopher Moore

5. Disintermediation in Distribution Channels – A Transaction Cost-based Analysis of Wholesalers
Dirk Morschett

6. The Retail Industry in Hungary
Agnes Hofmeister-Toth, Judit Simon, Ákos Kozák

Nyckelord: Economics/Management Science, Sales/Distribution/Call Center/Customer Service

Utgivare
 
 
 
 
 
Utgivare
Springer
Utgivningsår
2012
Språk
de
Utgåva
1
Serie
European Retail Research
Sidantal
7 sidor
Kategori
Ekonomisk
Format
E-bok
eISBN (PDF)
9783834971449
Tryckt ISBN
978-3-8349-3411-6

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