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Pennemann, Karin

Retail Internationalization in Emerging Countries

Pennemann, Karin - Retail Internationalization in Emerging Countries, e-bok

67,65€

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ISBN: 9783834944924
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Table of contents

1. Introduction
Karin Pennemann

2. Study 1: Building Retailer Brand Equity Based on Perceived Brand Globalness: The Role of Country of Origin
Karin Pennemann

3. Study 2: The Value Creation Process to Retail Patronage: Whether Retailers Benefit from Perceived Brand Globalness or Localness
Karin Pennemann

4. Study 3: Analyzing the Reciprocity between Corporate and Store Images: The Moderating Roles of Evaluation Approaches and Corporate Brand Dominance
Karin Pennemann

5. Final Remarks
Karin Pennemann

Nyckelord: Economics/Management Science, Marketing

Författare
Utgivare
Springer
Utgivningsår
2013
Språk
en
Utgåva
2013
Serie
Reihe Handel und Internationales Marketing / Series Retailing and International Marketing
Sidantal
19 sidor
Kategori
Ekonomisk
Format
E-bok
eISBN (PDF)
9783834944924

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