Ziniel, Wolfgang
Third Party Product Reviews and Consumer Behaviour
Table of contents
1. Introduction
Wolfgang Ziniel
2. Literature review
Wolfgang Ziniel
3. Empirical approach and conceptual models
Wolfgang Ziniel
4. Rasch modelling, scale development and paired comparisons
Wolfgang Ziniel
5. Analysis online experiment one
Wolfgang Ziniel
6. Analysis online experiment two
Wolfgang Ziniel
7. Discussion and conclusion
Wolfgang Ziniel
Nyckelord: Economics/Management Science, Marketing
- Författare
- Ziniel, Wolfgang
- Utgivare
- Springer
- Utgivningsår
- 2013
- Språk
- en
- Utgåva
- 2013
- Sidantal
- 21 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9783834936332
