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Schlee, Christian

Targeted Advertising Technologies in the ICT Space

Schlee, Christian - Targeted Advertising Technologies in the ICT Space, e-bok

81,15€

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ISBN: 9783834823960
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Table of contents

1. Introduction
Christian Schlee

2. Definitions and Related Work
Christian Schlee

3. Use Case Identification and Description
Christian Schlee

4. Technological Use Case Analysis
Christian Schlee

5. Analysis of Key Building Blocks in Targeted Advertising Technologies
Christian Schlee

6. Business and Legal Aspects of Targeted Advertising
Christian Schlee

7. Conclusion and Outlook
Christian Schlee

Nyckelord: Computer Science, e-Commerce/e-business

Författare
Utgivare
Springer
Utgivningsår
2013
Språk
en
Utgåva
2013
Sidantal
26 sidor
Kategori
Datateknik, Datakommunikation
Format
E-bok
eISBN (PDF)
9783834823960

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