Bell, Sandra
International Brand Management of Chinese Companies
1. Introduction
2. Theory of international brand management
3. The who is who of Chinese branded companies
4. Hypotheses – How to enter developed markets
5. Empirical study
6. The Chinese way of international brand management
7. Summary and future research
DRM-restrictions
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Nyckelord: BUSINESS & ECONOMICS / Management Science BUS042000
- Författare
- Bell, Sandra
- Utgivare
- Springer
- Utgivningsår
- 2008
- Språk
- en
- Utgåva
- 1
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9783790820300