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Bell, Sandra

International Brand Management of Chinese Companies

Bell, Sandra - International Brand Management of Chinese Companies, e-bok

109,95€

E-bok, PDF, Adobe DRM-skydd
ISBN: 9783790820300
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Table of contents

1. Introduction
2. Theory of international brand management
3. The who is who of Chinese branded companies
4. Hypotheses – How to enter developed markets
5. Empirical study
6. The Chinese way of international brand management
7. Summary and future research

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Nyckelord: BUSINESS & ECONOMICS / Management Science BUS042000

Författare
Utgivare
Springer
Utgivningsår
2008
Språk
en
Utgåva
1
Kategori
Ekonomisk
Format
E-bok
eISBN (PDF)
9783790820300

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