Feldmann, Valerie
Leveraging Mobile Media
1. Introduction
2. Incentives, barriers, and drivers for media development under the influence of mobile communications
3. The mobile communication system: elements and characteristics
4. The social use of the mobile communications system
5. Cross-media and cross-network strategies for mobile media
6. Innovation policy for mobile media
DRM-restrictions
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Nyckelord: BUSINESS & ECONOMICS / Management Science BUS042000
- Författare
- Feldmann, Valerie
- Utgivare
- Springer
- Utgivningsår
- 2005
- Språk
- en
- Utgåva
- 1
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9783790816334