Berger, Roland
The Quintessence of Strategic Management
1. Introduction: Essential Strategy Know-How and Nothing More
Philip Kotler, Roland Berger, Nils Bickhoff
2. Strategy and Strategic Management: A First Basic Understanding
Philip Kotler, Roland Berger, Nils Bickhoff
3. Strategic Frames of Reference: The Key Tools of Strategy Determination, Their Principles, and How They Interact
Philip Kotler, Roland Berger, Nils Bickhoff
4. Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years
Philip Kotler, Roland Berger, Nils Bickhoff
5. Summary: It’s Your Turn!
Philip Kotler, Roland Berger, Nils Bickhoff
Nyckelord: Business and Management, Business Strategy/Leadership, Entrepreneurship, Organization, Marketing, Engineering Economics, Organization, Logistics, Marketing
- Författare
- Berger, Roland
- Bickhoff, Nils
- Kotler, Philip
- Utgivare
- Springer
- Utgivningsår
- 2016
- Språk
- en
- Utgåva
- 2nd ed. 2016
- Serie
- Quintessence Series
- Sidantal
- 7 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9783662484906
- Tryckt ISBN
- 978-3-662-48489-0