Wolf, Sandra
Signaling Family Firm Identity
Table of contents
1. Introduction
Sandra Wolf
2. Research Approach
Sandra Wolf
3. Exploring the effects of brand elements on signaling and identifying family firm identity
Sandra Wolf
4. Family firm identity as a signal to influence perceived trustworthiness in initial recruitment processes
Sandra Wolf
5. Conclusion
Sandra Wolf
Nyckelord: Business and Management, Branding, Human Resource Management
- Författare
- Wolf, Sandra
- Utgivare
- Springer
- Utgivningsår
- 2018
- Språk
- en
- Utgåva
- 1
- Serie
- Familienunternehmen und KMU
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9783658206727
- Tryckt ISBN
- 978-3-658-20671-0