The Crucial Role of Domain Knowledge in Evaluating Early-Stage New Product Ideas

1. Introduction
Florian Denker

2. Frame of reference
Florian Denker

3. Theoretical foundation
Florian Denker

4. Research design
Florian Denker

5. Empirical findings
Florian Denker

6. Discussion of findings and implications
Florian Denker

Nyckelord: Business and Management, Innovation/Technology Management, R & D/Technology Policy