Logga in

Dierks, Alexander

Re-Modeling the Brand Purchase Funnel

Dierks, Alexander - Re-Modeling the Brand Purchase Funnel, e-bok

92,25€

E-bok, PDF, Adobe DRM-skydd
ISBN: 9783658178222
DRM-begränsningar

Skriva utInte tillåtet
Kopiera till urklippInte tillåtet

Table of contents

1. Chapter A: Changing consumer behavior as a challenge for brand management
Alexander Dierks

2. Chapter B: From the traditional to a more nuanced brand purchase funnel
Alexander Dierks

3. Chapter C: Empirical application of a re-modeled brand purchase funnel
Alexander Dierks

4. Chapter D: Discussion and outlook
Alexander Dierks

Nyckelord: Business and Management, Branding, Consumer Behavior

Författare
Utgivare
Springer
Utgivningsår
2017
Språk
en
Utgåva
1
Serie
Innovatives Markenmanagement
Kategori
Ekonomisk
Format
E-bok
eISBN (PDF)
9783658178222
Tryckt ISBN
978-3-658-17821-5

Liknande e-böcker