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Weitzl, Wolfgang

Measuring Electronic Word-of-Mouth Effectiveness

Weitzl, Wolfgang - Measuring Electronic Word-of-Mouth Effectiveness, e-bok

81,85€

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ISBN: 9783658158897
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Table of contents

1. Introduction to the Research
Wolfgang Weitzl

2. Review of Literature and Theoretical Background
Wolfgang Weitzl

3. Conceptualization of the Construct, Research Questions and Hypotheses
Wolfgang Weitzl

4. Research Methods
Wolfgang Weitzl

5. Research Results
Wolfgang Weitzl

6. Discussion, Implications and Future Research
Wolfgang Weitzl

Nyckelord: Business and Management, Marketing

Författare
Utgivare
Springer
Utgivningsår
2017
Språk
en
Utgåva
1
Kategori
Ekonomisk
Format
E-bok
eISBN (PDF)
9783658158897
Tryckt ISBN
978-3-658-15888-0

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