Buhmann, Alexander
Measuring Country Image
Table of contents
1. Introduction
Alexander Buhmann
2. Towards an integrative model of the country image
Alexander Buhmann
3. A variance-based approach for PR measurement and evaluation
Alexander Buhmann
4. From model to measurement
Alexander Buhmann
5. The constitution and effects of country image and identity
Alexander Buhmann
6. Conclusion
Alexander Buhmann
Nyckelord: Social Sciences, Communication Studies, Media and Communication, Corporate Communication/Public Relations
- Författare
- Buhmann, Alexander
- Utgivare
- Springer
- Utgivningsår
- 2016
- Språk
- en
- Utgåva
- 1
- Kategori
- Samhälle
- Format
- E-bok
- eISBN (PDF)
- 9783658154073
- Tryckt ISBN
- 978-3-658-15406-6
