Strategy and Success Factors of Business Schools

1. Introduction and Purpose of the Study
Anne Kathrin Adam

2. The Market for Higher Education
Anne Kathrin Adam

3. Assessing Institutional Success in Higher Business Education
Anne Kathrin Adam

4. Mission Statements in Higher Education
Anne Kathrin Adam

5. Strategic Groups in Higher Education
Anne Kathrin Adam

6. Evaluating Success: The Value of Benchmarking
Anne Kathrin Adam

7. The Conceptualization of a Model Examining the Strategic Profiles and Factors of Influence on Market Success in Higher Business Education
Anne Kathrin Adam

8. Empirical Assessment of Mission Statement Content
Anne Kathrin Adam

9. Identifying Strategic Groups
Anne Kathrin Adam

10. Identifying Factors of Market Success
Anne Kathrin Adam

11. Implications of Results for Strategic Performance Evaluation
Anne Kathrin Adam

12. Conclusions
Anne Kathrin Adam

Nyckelord: Business and Management, Business Strategy/Leadership, Higher Education