Berz, Jennifer
Managing TV Brands with Social Media
Table of contents
1. Introduction
Jennifer Berz
2. Theoretical foundation in relevant fields of research
Jennifer Berz
3. Model development (conceptualisation)
Jennifer Berz
4. Specifications of model development
Jennifer Berz
5. Empirical model evaluation and hypothesis testing
Jennifer Berz
6. Conclusion
Jennifer Berz
Nyckelord: Social Sciences, Media Research, Media Management, Corporate Communication/Public Relations
- Författare
- Berz, Jennifer
- Utgivare
- Springer
- Utgivningsår
- 2016
- Språk
- en
- Utgåva
- 1
- Kategori
- Samhälle
- Format
- E-bok
- eISBN (PDF)
- 9783658142940
- Tryckt ISBN
- 978-3-658-14293-3
