Koinig, Isabell
Pharmaceutical Advertising as a Source of Consumer Self-Empowerment
Table of contents
1. Introduction
Isabell Koinig
2. Conceptual Foundations
Isabell Koinig
3. Perceptions of Health and Illness and Their Bodily Relevance
Isabell Koinig
4. Effects of Health Communication and Pharmaceutical Advertising
Isabell Koinig
5. Theoretical Background and Model Development
Isabell Koinig
6. Project Description and Design
Isabell Koinig
7. Conclusion: Discussion of Results, Implications, Limitations, and Recommendations
Isabell Koinig
Nyckelord: Economics, Health Economics, Emerging Markets/Globalization, Marketing
- Författare
- Koinig, Isabell
- Utgivare
- Springer
- Utgivningsår
- 2016
- Språk
- en
- Utgåva
- 1st ed. 2016
- Serie
- Forschungsgruppe Konsum und Verhalten
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9783658131340
- Tryckt ISBN
- 978-3-658-13133-3
