Kleine-Kalmer, Barbara
Brand Page Attachment
Table of contents
1. A Relevance of social networks for brand management
Barbara Kleine-Kalmer
2. B Theoretical foundations
Barbara Kleine-Kalmer
3. C Empirical validation of antecedents and consequences of brand page attachment
Barbara Kleine-Kalmer
4. D Conclusion, reflection and outlook
Barbara Kleine-Kalmer
Nyckelord: Business and Management, Marketing
- Författare
- Kleine-Kalmer, Barbara
- Utgivare
- Springer
- Utgivningsår
- 2016
- Språk
- en
- Utgåva
- 1st ed. 2016
- Serie
- Innovatives Markenmanagement
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9783658124397
- Tryckt ISBN
- 978-3-658-12438-0