Tham, Thorsten
Multisensory Impact of Sport Events
Table of contents
1. A Holistic multisensory approach as an opportunity for brand management in soccer
Thorsten Tham
2. B Theoretical foundations and development of integrated reference framework
Thorsten Tham
3. C Empirical study of sensory perception and effectiveness during games played by the German soccer club VfL Bochum 1848
Thorsten Tham
4. D Summary and implications
Thorsten Tham
Nyckelord: Business and Management, Marketing, Sports Economics, Behavioral/Experimental Economics
- Författare
- Tham, Thorsten
- Utgivare
- Springer
- Utgivningsår
- 2016
- Språk
- en
- Utgåva
- 1st ed. 2016
- Serie
- Schriftenreihe der HHL Leipzig Graduate School of Management
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9783658121051
- Tryckt ISBN
- 978-3-658-12104-4
