Schwaighofer, Verena
Tourist Destination Images and Local Culture
Table of contents
1. Introduction
Verena Schwaighofer
2. Image and destination brands
Verena Schwaighofer
3. The United Arab Emirates
Verena Schwaighofer
4. The image of the United Arab Emirates
Verena Schwaighofer
5. A cultural perspective
Verena Schwaighofer
6. Theoretical orientation
Verena Schwaighofer
7. The empirical research methodology
Verena Schwaighofer
8. The qualitative media analysis
Verena Schwaighofer
9. The qualitative interviews
Verena Schwaighofer
10. Data analysis and research findings
Verena Schwaighofer
11. Discussion and Conclusion
Verena Schwaighofer
Nyckelord: Economics/Management Science, Marketing, Management/Business for Professionals, Innovation/Technology Management
- Författare
- Schwaighofer, Verena
- Utgivare
- Springer
- Utgivningsår
- 2014
- Språk
- en
- Utgåva
- 2014
- Serie
- BestMasters
- Sidantal
- 13 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9783658045210
