Business Process Blueprinting

1. Introduction
Michael Hewing

2. Research Concept
Michael Hewing

3. Customer Orientation and the Diffusion of process-based Approaches in Marketing and BPM
Michael Hewing

4. A Blueprint of the Customer – Design of a Method for an extended View on Customer Processes in BPM
Michael Hewing

5. Evaluation of Business Process Blueprinting: a Case Study on the Application of the Method to the “BIOTRONIK Home Monitoring®” Service
Michael Hewing

6. Limitations and Development Perspectives
Michael Hewing

7. Conclusion
Michael Hewing

Nyckelord: Economics/Management Science, Business Information Systems, Marketing