Lammenett, Erwin
Praxiswissen Online-Marketing
Table of contents
1. Einführung
Erwin Lammenett
2. Affiliate-Marketing
Erwin Lammenett
3. E-Mail-Marketing
Erwin Lammenett
4. Suchmaschinenmarketing (SEM)
Erwin Lammenett
5. Online-Werbung
Erwin Lammenett
6. Social-Media-Marketing, Web 2.0 und Co.
Erwin Lammenett
7. Online-PR
Erwin Lammenett
8. Erfolgsdeterminanten
Erwin Lammenett
9. Einstieg ins Online-Marketing
Erwin Lammenett
Nyckelord: Economics/Management Science, Marketing, Media Management, Sales/Distribution/Call Center/Customer Service, Management/Business for Professionals, e-Commerce/e-business, Communication Studies
- Författare
- Lammenett, Erwin
- Utgivare
- Springer
- Utgivningsår
- 2014
- Språk
- de
- Utgåva
- 4
- Sidantal
- 18 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9783658033132
