Elsner, Stefan
Retail Internationalization
Table of contents
1. Introduction
Stefan Elsner
2. Study 1 – Effects of Institutionalized Entry Modes on Entry Mode Choices
Stefan Elsner
3. Study 2 – Transferring the Retail Format Successfully into Foreign Countries
Stefan Elsner
4. Study 3 – Successful Organization and Coordination of International Retail Activities
Stefan Elsner
5. Final Remarks
Stefan Elsner
Nyckelord: Economics/Management Science, Marketing
- Författare
- Elsner, Stefan
- Utgivare
- Springer
- Utgivningsår
- 2014
- Språk
- en
- Utgåva
- 2014
- Serie
- Handel und Internationales Marketing / Retailing and International Marketing
- Sidantal
- 21 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9783658010966
