Sirkeci, Ibrahim
Transnational Marketing and Transnational Consumers
1. Transnationalisation and Transnational Marketing Strategy
Ibrahim Sirkeci
2. Transnationals: Transnational Consumers and Transnational Mobile Consumers
Ibrahim Sirkeci
3. Mobility and the Transnationals
Ibrahim Sirkeci
4. Targeting and Reaching Transnationals and Transnational Mobiles
Ibrahim Sirkeci
5. Conclusions
Ibrahim Sirkeci
Nyckelord: Economics/Management Science, Marketing, Emerging Markets/Globalization, Innovation/Technology Management, Business Strategy/Leadership
- Författare
- Sirkeci, Ibrahim
- Utgivare
- Springer
- Utgivningsår
- 2013
- Språk
- en
- Utgåva
- 2013
- Serie
- SpringerBriefs in Business
- Sidantal
- 11 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9783642367755