Vertical Price Coordination and Brand Care

1. Introduction to the Current Problem
Dieter Ahlert, Benjamin Schefer

2. The Myth that Welfare is Promoted by Prohibiting Vertical Price and Brand Maintenance
Dieter Ahlert, Benjamin Schefer

3. The Risks of Resale Price Maintenance Prohibition for the Effectiveness of Inter-Brand Competition
Dieter Ahlert, Benjamin Schefer

4. The Risks of Admissible Price-Maintenance Systems for the Effectiveness of Inter-Brand Competition
Dieter Ahlert, Benjamin Schefer

5. Competition-Policy Implications
Dieter Ahlert, Benjamin Schefer

6. Management Summary: ‘The Liberation of the Value Chain from Cartel-Law Restraints’
Dieter Ahlert, Benjamin Schefer

Nyckelord: Economics/Management Science, Marketing, Industrial Organization, Law and Economics, Innovation/Technology Management