Trends and Issues in Global Tourism 2012

1. A Futurist’s Perspective of Ten Certainties of Change
Ian Yeoman, Ian Yeoman

2. Hotels 2020 – Responding to Tomorrow’s Customer and the Evolution of Technology
Rohit Talwar

3. Forecasting Global and European Tourism
Rolf Freitag, Dennis Pyka

4. Mongol Passion: History and Challenges – Can Tourism Be a Tool to Empower It?
Damba Gantemur

5. The 10 Brand:Trust Theses on the Future of Alpine Destination Management/Branding
Klaus-Dieter Koch

6. City Tourism – The New Magic of the Place
Burkhard Kieker

7. Liveable City – Sustainable Quality of Life as Success Driver for Urban Branding
Andreas Reiter

8. The Needs of Package Tourists and Travel Agents – Neuromarketing in the Tourism Sector
Ingo Markgraf, David Scheffer, Johanna Pulkenat

9. Product Development, Marketing, and Distribution
Kirsi Hyvärinen, Dusanka Pavicevic, Dennis Hürten

10. Social Media and Mobile Devices
David Perroud

11. Holiday Hotels and Online Booking Behavior – News from the GfK Research Panels
Alexandra Weigand

12. Ancillary Revenues in Air Transport – Gain and Pain
Stefan Fallert

13. Concentrated Might in the Sky – Airline Alliances and Travel Management
Oliver Graue

14. Qnigge in Event Management
Markus Weidner

15. Quality Events Need Quality Briefings – Professional Communications Briefing as a Key Factor for Creating Successful Events
Hans Rück

16. CSR and Sustainability in the Global Tourism Sector – Best Practice Initiatives from the Public and Private Sector
Taleb Rifai

17. The CSR-System of Tourcert and the Effects of CSR Systems on the Company
Johannes Reißland, Petra Thomas

18. Challenges Awaiting the Aviation Industry – Preparation for the Integration in the Emission Trading Scheme
Dietrich Brockhagen

19. Corporate Social Reporting and Practices of International Hotel Groups
Xavier Font, Andreas Walmsley

20. Status Quo and Future Prospects of Sustainable Mobility
Roland Conrady

21. Eco-mobility – Will New Choices of Electric Drive Vehicles Change the Way We Travel?
Björn Dosch

22. Customer Needs and Attitudes Regarding Electrical Cars
Herbert Lechner

Nyckelord: Economics/Management Science, Management/Business for Professionals, Regional/Spatial Science, Landscape/Regional and Urban Planning, Sustainable Development, Non-Profit Enterprises/Corporate Social Responsibility