Developing International Strategies

1. Introduction
Rudolf Grünig, Dirk Morschett

2. Facts and figures about internationalization
Rudolf Grünig, Dirk Morschett

3. Drivers of internationalization for companies
Rudolf Grünig, Dirk Morschett

4. Strategic planning in general
Rudolf Grünig, Dirk Morschett

5. Strategic planning of a domestic company as the starting point for going international
Rudolf Grünig, Dirk Morschett

6. Introduction to strategic planning in the international context
Rudolf Grünig, Dirk Morschett

7. Evaluating new markets
Rudolf Grünig, Dirk Morschett

8. Evaluating market entry modes
Rudolf Grünig, Dirk Morschett

9. Developing an internationalization strategy for new markets
Rudolf Grünig, Dirk Morschett

10. Evaluating new production and sourcing locations
Rudolf Grünig, Dirk Morschett

11. Evaluating foreign operation modes
Rudolf Grünig, Dirk Morschett

12. Developing an internationalization strategy for production and sourcing
Rudolf Grünig, Dirk Morschett

13. Determining the level of integration and responsiveness
Rudolf Grünig, Dirk Morschett

14. Defining the strategic businesses
Rudolf Grünig, Dirk Morschett

15. Defining the strategic objectives
Rudolf Grünig, Dirk Morschett

16. Determining the level of standardization and differentiation of market offers
Rudolf Grünig, Dirk Morschett

17. Configuring the value creation process and determining the operation modes
Rudolf Grünig, Dirk Morschett

18. The process of strategic planning in an international company
Rudolf Grünig, Dirk Morschett

19. Closing remarks
Rudolf Grünig, Dirk Morschett

Nyckelord: Economics/Management Science, Business Strategy/Leadership, Management/Business for Professionals, Organization/Planning