Logga in

Kotler, Philip

The Quintessence of Strategic Management

Kotler, Philip - The Quintessence of Strategic Management, e-bok

31,00€

E-bok, PDF, Adobe DRM-skydd
ISBN: 9783642145445
DRM-begränsningar

Skriva utInte tillåtet
Kopiera till urklippInte tillåtet

Table of contents

1. Strategy and Strategic Management: A First Basic Understanding
Philip Kotler, Roland Berger, Nils Bickhoff

2. Strategic Frames of Reference: The Key Tools of Strategy Determination, their Principles, and How they Interact
Philip Kotler, Roland Berger, Nils Bickhoff

3. Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years
Philip Kotler, Roland Berger, Nils Bickhoff

Nyckelord: Economics/Management Science, Management/Business for Professionals, Business/Management Science, general, Entrepreneurship

Författare
 
 
Utgivare
Springer
Utgivningsår
2010
Språk
en
Utgåva
1
Kategori
Ekonomisk
Format
E-bok
eISBN (PDF)
9783642145445

Liknande e-böcker