Kotler, Philip
The Quintessence of Strategic Management
1. Strategy and Strategic Management: A First Basic Understanding
Philip Kotler, Roland Berger, Nils Bickhoff
2. Strategic Frames of Reference: The Key Tools of Strategy Determination, their Principles, and How they Interact
Philip Kotler, Roland Berger, Nils Bickhoff
3. Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years
Philip Kotler, Roland Berger, Nils Bickhoff
Nyckelord: Economics/Management Science, Management/Business for Professionals, Business/Management Science, general, Entrepreneurship
- Författare
- Kotler, Philip
- Berger, Roland
- Bickhoff, Nils
- Utgivare
- Springer
- Utgivningsår
- 2010
- Språk
- en
- Utgåva
- 1
- Sidantal
- 10 sidor
- Kategori
- Ekonomisk
- Format
- E-bok
- eISBN (PDF)
- 9783642145445