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Kotler, Philip

The Quintessence of Strategic Management

Kotler, Philip - The Quintessence of Strategic Management, e-bok

27,45€

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ISBN: 9783642145445
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Table of contents

1. Strategy and Strategic Management: A First Basic Understanding
Philip Kotler, Roland Berger, Nils Bickhoff

2. Strategic Frames of Reference: The Key Tools of Strategy Determination, their Principles, and How they Interact
Philip Kotler, Roland Berger, Nils Bickhoff

3. Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years
Philip Kotler, Roland Berger, Nils Bickhoff

Nyckelord: Economics/Management Science, Management/Business for Professionals, Business/Management Science, general, Entrepreneurship

Författare
 
 
Utgivare
Springer
Utgivningsår
2010
Språk
en
Utgåva
1
Sidantal
10 sidor
Kategori
Ekonomisk
Format
E-bok
eISBN (PDF)
9783642145445

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