The Silver Market Phenomenon

1. Product Development for the Silver Market
Florian Kohlbacher, Cornelius Herstatt, Tim Schweisfurth

2. Silver Age Innovators: A New Approach to Old Users
Britt Östlund

3. Disabled Persons as Lead Users for Silver Market Customers
Pia Helminen

4. Integration of the Elderly into the Design Process
Karin Schmidt-Ruhland, Mathias Knigge

5. Leveraging Disruptive Innovations for the Silver Market
Florian Kohlbacher, Chang Chieh Hang

6. Gerontechnology for a Super-Aged Society
Ryoko Fukuda

7. Designing for Everyone, One Person at a Time
Deana McDonagh, Dan Formosa

8. Universal Design: Innovations for All Ages
Oliver Gassmann, Gerrit Reepmeyer

9. Transgenerational Design: A Heart Transplant for Housing
J. J. Pirkl

10. Service Innovation: Towards Designing New Business Models for Aging Societies
Patrick Reinmoeller

11. Current Strategies in the Retail Industry for Best-Agers
Gunnar Arnold, Stephanie Krancioch

12. Silver Pricing: Satisfying Needs Is Not Enough – Balancing Value Delivery and Value Extraction Is Key
Stefan Lippert

13. Changing Consumer Values and Behavior in Japan: Adaptation of Keio Department Store, Shinjuku
Nozomi Enomoto

14. Bargain Hunting Belongers and Positive Pioneers: Key Silver Market Segments in the UK
Lynn Sudbury, Peter Simcock

15. Grey Power: Developing Older Customer Strategies
Sue Tempest, Christopher Barnatt, Christine Coupland

16. Catering to Older Consumers’ Customer Service Needs
Simone Pettigrew

17. Business Strategies for Enhancing Quality of Life in the Later Years
George Moschis, Simone Pettigrew

18. Silver Advertising: Older People in Japanese TV Ads
Michael Prieler, Florian Kohlbacher, Shigeru Hagiwara, Akie Arima

19. Advertising Agencies: The Most Calcified Part of the Process
Chuck Nyren

20. The Importance of Web 2.0 to the 50-Plus
Dick Stroud

21. The Business of Aging: Ten Successful Strategies for a Diverse Market
Hiroyuki Murata

22. The Age-Neutral Customer Journey
Kim Walker

23. The Discovery and Development of the Silver Market in Germany
Carolin Eitner, Peter Enste, Gerhard Naegele, Verena Leve

24. Japan’s Population Aging and Silver Industries
Chikako Usui

25. India: Opportunities and Challenges of Demographic Transition
Suresh Paul Antony, P. C. Purwar, Neelam Kinra, Janakiraman Moorthy

26. Silver Markets and Business Customers: Opportunities for Industrial Markets?
Peter Mertens, Steve Russell, Ines Steinke

27. Business Opportunities in Personal Transportation: Traffic Safety for Older Adults
Kazutaka. Mitobe

28. In-Vehicle Telematic Systems and the Older Driver
Joachim Meyer

29. The Golden Opportunity of Silver Marketing: The Case of Housing and Financial Services
Kenneth Alan Grossberg

30. The End of Mass Media: Aging and the US Newspaper Industry
Mark Miller

31. Material Innovation in the Japanese Silver Market
Junichi Tomita

32. Effective Gerontechnology Use in Elderly Care Work: From Potholes to Innovation Opportunities
H. Melkas

33. Senior Educational Programs to Compensate for Future Student Decline in German Universities
D. Schwarz, J. Steidelmüller, C. Hipp

Nyckelord: Economics/Management Science, Management/Business for Professionals, Labor Economics, Demography, Population Economics