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Fog, Klaus

Storytelling

Fog, Klaus - Storytelling, e-bok

54,10€

E-bok, PDF, Adobe DRM-skydd
ISBN: 9783540883494
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Table of contents

1. Branding Through Storytelling
Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette

Part One. The Toolbox

2. The Four Elements of Storytelling
Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette

3. Storytelling in Business
Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette

4. The Company Core Story
Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette

5. Authentic Raw Material for Storytelling
Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette

Part Two. Storytelling Applied

6. Storytelling as a Management Tool
Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette

7. Storytelling in Advertising
Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette

8. When Storytelling Becomes Dialogue
Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette

9. The Media as a Storytelling Partner
Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette

10. Tearing Down the Walls
Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette

Nyckelord: Economics/Management Science, Management/Business for Professionals, Marketing

Författare
 
 
 
Utgivare
Springer
Utgivningsår
2010
Språk
en
Utgåva
2
Sidantal
267 sidor
Kategori
Ekonomisk
Format
E-bok
eISBN (PDF)
9783540883494

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