Countering Counterfeit Trade

1. Knowing the Enemy – The Mechanisms of Counterfeit Trade

1. An Introduction to Counterfeit Markets

2. Understanding Counterfeit Supply

3. Counterfeit Demand and the Role of the Consumer

2. Countermeasures – Best Practices and Strategy Development

4. Established Anti-counterfeiting Approaches – Best Practices

5. Implementing Anti-counterfeiting Measures

3. Management Tools – Towards a Fact-based Managerial Approach

6. Determining the Market Share of Counterfeit Articles

7. Implications for Affected Enterprises

4. Product-protection Technologies

8. Principles of Product Security Features

9. The Potential of RFID for Brand- and Product-protection

5. Managerial Guidelines and Conclusions

10. Guidelines

11. Concluding Remarks

DRM-restrictions

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Nyckelord: COMPUTERS / Computer Science COM014000