International Direct Marketing

Chapter 1:. Principles

1. Borderless direct marketing? Status quo, trends and outlook
Jürgen Hesse, Manfred Krafft, Kay Peters

2. Checklist for your international direct marketing
Kay Peters

Chapter 2:. Best practice

3. Global planning to pinpoint local targets
Rosegret Nave

4. A successful departure from the beaten track
Auke Hout, Kay Peters

5. International dialog for successful acquisition of new customers
Thomas Nagel

6. Segment-specific ethnomarketing
Diane Rinas

7. The HP HypeGallery
Jon Williams, Thomas Curwen

8. Robinson lists for efficient direct marketing
Alastair Tempest

Chapter 3:. Marketing facts

9. International dialog marketing: Consumer trends
Anita Petersen

10. China

11. Hong Kong

12. Japan

13. Singapore

14. Australia

15. New Zealand

16. USA

17. Austria

18. Belgium

19. France

20. Germany

21. Great Britain

22. Italy

23. The Netherlands

24. Spain

25. Switzerland

26. Denmark

27. Finland

28. Norway

29. Sweden

30. Czech Republic

31. Hungary

32. Poland

33. Slovakia

DRM-restrictions

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Nyckelord: BUSINESS & ECONOMICS / Management Science BUS042000